Live Poll Results — Which company holds the world record for the most expensive logo redesign in ret
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Record-Breaking Retail: World's Biggest Logo Redesign Gamble
In the competitive world of retail branding, companies occasionally take huge risks with their visual identity. Logo redesigns can either breathe new life into a brand or alienate loyal customers. This poll tests your knowledge about one of the most significant logo redesigns in retail history that set a Guinness World Record for its scale and impact on consumer perception.
Which company holds the world record for the most expensive logo redesign in retail history, costing over $211 million when factoring in all implementation costs?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "BP (British Petroleum) with their 'Helios' sunflower logo", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Pepsi with their 2008 'smile' logo redesign", 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Starbucks when they removed the text and simplified their mermaid logo', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Mastercard when they removed their name and kept only the overlapping circles', 'is_correct': False} | 0 | 0% |