Live Poll Results — Which language-focused marketing campaign introduced a completely new word into
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Linguistic Branding Masters
Linguists and lexicographers often work behind the scenes on major brand marketing campaigns, developing terminology, slogans, and brand voices. This poll tests your knowledge of famous linguistic contributions to major product marketing efforts that changed how we speak about everyday items.
Which language-focused marketing campaign introduced a completely new word into English dictionaries within 2 years of its launch?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Google\'s "to google" (verb meaning to search online)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Xerox\'s "to xerox" (verb meaning to photocopy)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Oxford Dictionary\'s "selfie" campaign highlighting digital vocabulary', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Merriam-Webster\'s "app" campaign for mobile terminology', 'is_correct': True} | 0 | 0% |