Live Poll Results — Which beverage giant launched 'New Coke' in 1985, only to face such intense cons
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The Billion-Dollar Product Flop
Even the world's most successful companies sometimes make costly product launch mistakes. This trivia question explores one of the most infamous product failures in business history - a case study that's now taught in business schools worldwide as a cautionary tale of market research gone wrong and corporate hubris. Test your knowledge of this classic business blunder that cost its company nearly $1 billion in losses.
Which beverage giant launched 'New Coke' in 1985, only to face such intense consumer backlash that they reintroduced the original formula as 'Coca-Cola Classic' just 79 days later?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'The Coca-Cola Company', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'PepsiCo', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Dr Pepper Snapple Group', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Schweppes Holdings Limited', 'is_correct': False} | 0 | 0% |