Live Poll Results — Which retail company faced such severe consumer backlash over a logo redesign in
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Retail Brand Evolution: The Gap's Logo Controversy
In the world of retail branding, logo changes can be risky business decisions with significant market implications. In 2010, one major retailer attempted a dramatic logo redesign that resulted in such negative consumer backlash that the company reverted to its original logo in just six days. This case study demonstrates the power of brand loyalty and consumer sentiment in the digital age, and serves as a cautionary tale about hasty rebranding efforts without proper market research.
Which retail company faced such severe consumer backlash over a logo redesign in 2010 that it reverted back to its original logo after just six days?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Gap Inc.', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'J.Crew', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Abercrombie & Fitch', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'American Eagle Outfitters', 'is_correct': False} | 0 | 0% |