Live Poll Results — In 1985, which company spent over $30 million on a product rebrand that consumer
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The Billion-Dollar Marketing Gamble
In the high-stakes world of corporate advertising, some campaigns become legendary not just for their creativity but for their astronomical budgets and bold strategies. This poll tests your knowledge about one of the most expensive and controversial product rebranding efforts in business history - a campaign that became a cautionary tale in marketing classrooms worldwide.
In 1985, which company spent over $30 million on a product rebrand that consumers rejected so strongly they were forced to reverse course after just 79 days?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Coca-Cola (New Coke)', 'is_correct': True} | 0 | 0% |
| {'choice_text': "McDonald's (McLean Deluxe burger)", 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Apple (Newton MessagePad)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Pepsi (Crystal Pepsi)', 'is_correct': False} | 0 | 0% |