Live Poll Results — Which world-famous architectural firm's logo was redesigned in 2013 by Pentagram

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Architectural Logo Evolution: The Hidden Story Behind a Famous Design

Many architectural firms invest significantly in their visual branding, with logos that often reflect their design philosophy. One particularly famous architectural logo underwent a fascinating evolution that tells a story about changing design trends in the industry. Test your knowledge of architectural branding history with this challenging question about a renowned firm's logo transformation.

Which world-famous architectural firm's logo was redesigned in 2013 by Pentagram, replacing a 38-year-old design with a simplified monochromatic wordmark to reflect their contemporary approach to design?

Poll Type: Trivia | Total Votes: 0

OptionVotesPercentage
{'choice_text': 'Foster + Partners', 'is_correct': False}00%
{'choice_text': 'Gensler', 'is_correct': True}00%
{'choice_text': 'Zaha Hadid Architects', 'is_correct': False}00%
{'choice_text': 'Skidmore, Owings & Merrill (SOM)', 'is_correct': False}00%