Live Poll Results — Which dictionary publisher created the highly successful marketing campaign wher
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Dictionary Marketing Milestones
Dictionaries might seem like purely academic resources, but they've been subject to some of the most innovative marketing campaigns in publishing history. From viral word-of-the-year announcements to heated rivalries between publishers, the language reference industry has employed fascinating strategies to stay relevant in the digital age. Test your knowledge about a particularly memorable dictionary marketing campaign that changed how we view these language authorities.
Which dictionary publisher created the highly successful marketing campaign where they deliberately omitted a word from their printed edition, creating a viral sensation about the 'lost word'?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "Oxford University Press with their 'Save the Words' campaign in 2012", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Collins Dictionary with their 'Lost in Translation' campaign in 2015", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Merriam-Webster with their 'Word Rescue' social media blitz in 2018", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Cambridge Dictionary's 'Missing Lexicon' treasure hunt in 2019", 'is_correct': False} | 0 | 0% |