Live Poll Results — Which renowned architecture firm controversially rebranded in 2017, replacing th
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Architectural Brand Identity Evolution
How well do you know the evolution of major architecture firm brand identities? Many leading firms have undergone significant rebranding efforts to modernize their image while maintaining their design philosophy and heritage. This poll tests your knowledge about one iconic firm's visual transformation that sparked controversy in the design community.
Which renowned architecture firm controversially rebranded in 2017, replacing their 40-year-old logo with a minimalist all-caps sans serif wordmark that sparked debate about heritage versus modernization?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Gensler', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Pentagram', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Perkins&Will', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'HOK', 'is_correct': False} | 0 | 0% |