Live Poll Results — Which company spent millions on a logo redesign in 2010, only to revert to their
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The Billion-Dollar Logo Makeover Mishap
Corporate rebranding can be a strategic move to refresh a company's image or signal a new direction. However, not all logo redesigns are met with positive reception. Some have famously backfired, costing companies millions in lost brand equity and requiring expensive reversals. This trivia challenges you to identify which major corporation experienced one of the most expensive and notorious logo redesign failures in business history.
Which company spent millions on a logo redesign in 2010, only to revert to their original logo just six days later after intense public backlash?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Gap', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Tropicana', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Mastercard', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Airbnb', 'is_correct': False} | 0 | 0% |