Live Poll Results — Which global beverage brand faced significant backlash in 2017 for an advertisem
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Cultural Traditions in Global Marketing: The Power of Symbolism
Traditional symbols often make their way into marketing campaigns as brands attempt to connect with cultural values around the world. Some of these symbols have become so iconic that they've transformed into powerful brand assets, while others have sparked controversy when used inappropriately. Test your knowledge of how cultural traditions have been incorporated into famous advertising campaigns that resonated with—or sometimes offended—different communities worldwide.
Which global beverage brand faced significant backlash in 2017 for an advertisement that appropriated a serious social justice movement by showing a celebrity resolving tensions during a protest?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Pepsi (with Kendall Jenner)', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Coca-Cola (with Taylor Swift)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Starbucks (with Emma Watson)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Red Bull (with LeBron James)', 'is_correct': False} | 0 | 0% |