Live Poll Results — Which U.S. federal agency underwent a controversial $3.2 million rebranding in 2
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Government Identity Crisis: The Rebranding Revolution
Government agencies and political organizations regularly update their visual identities to reflect changing priorities, modernize their image, or improve public perception. These rebranding efforts can cost millions in taxpayer dollars and involve extensive research, design work, and implementation across countless touchpoints. How well do you know the stories behind some of the most significant government rebranding initiatives of recent years? Test your knowledge of the intersection between politics, public perception, and brand identity with this challenging trivia question!
Which U.S. federal agency underwent a controversial $3.2 million rebranding in 2021 that replaced a 15-year-old logo with a design criticized for closely resembling a commercial airline logo?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Federal Aviation Administration (FAA)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'U.S. Customs and Border Protection (CBP)', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Transportation Security Administration (TSA)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Federal Emergency Management Agency (FEMA)', 'is_correct': False} | 0 | 0% |