Live Poll Results — Which retail giant suffered a massive sales decline after a 2011 rebranding atte
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The Billion-Dollar Retail Rebranding Gamble
In the fast-paced world of retail, brands sometimes take bold risks to reinvent themselves. Some rebranding efforts become legendary success stories, while others go down as catastrophic failures. This poll tests your knowledge about one of the most talked-about retail rebranding attempts in recent pop culture history - a move that cost millions but didn't deliver the expected results.
Which retail giant suffered a massive sales decline after a 2011 rebranding attempt that eliminated traditional sales and coupons in favor of 'everyday low prices', causing a pop culture backlash?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "JCPenney (under CEO Ron Johnson's 'Fair and Square' pricing strategy)", 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Gap (with their short-lived new logo design that was scrapped after public outcry)', 'is_correct': False} | 0 | 0% |
| {'choice_text': "RadioShack (when they rebranded as 'The Shack' to appear more hip and modern)", 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Target (during their failed Canadian market expansion and subsequent withdrawal)', 'is_correct': False} | 0 | 0% |