Live Poll Results — Which company spent over $100 million on a rebrand in 2010, only to revert to it

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The Billion-Dollar Rebrand Mystery

In the competitive world of business, companies occasionally undergo major rebranding efforts to refresh their image, appeal to new markets, or distance themselves from negative associations. These transformations can cost millions or even billions of dollars in research, design, marketing campaigns, and implementation across global operations. This poll tests your knowledge of one of the most expensive and controversial corporate rebranding efforts in business history.

Which company spent over $100 million on a rebrand in 2010, only to revert to its original logo just six days later after overwhelming customer backlash?

Poll Type: Trivia | Total Votes: 0

OptionVotesPercentage
{'choice_text': 'Gap', 'is_correct': True}00%
{'choice_text': 'Tropicana', 'is_correct': False}00%
{'choice_text': 'JCPenney', 'is_correct': False}00%
{'choice_text': 'Best Buy', 'is_correct': False}00%