Live Poll Results — Which architectural firm pioneered the use of augmented reality (AR) in their 20
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Architectural Marketing Milestones
Test your knowledge about innovative architectural marketing campaigns that have revolutionized how firms promote their design capabilities and showcase their projects. This poll explores how architectural visualization and storytelling techniques have evolved in the digital age, creating immersive experiences for clients and the public alike.
Which architectural firm pioneered the use of augmented reality (AR) in their 2018 marketing campaign that allowed potential clients to visualize building designs in their actual proposed locations?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "BIG (Bjarke Ingels Group) with their 'Architecture Unfolded' AR app", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Foster + Partners with their 'Site Lens' technology", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Zaha Hadid Architects with their 'Parametric Vision' campaign", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Gensler with their 'Urban Canvas' interactive platform", 'is_correct': False} | 0 | 0% |