Live Poll Results — Which retail product, launched in 1996 with a $100 million marketing campaign, w
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The Million-Dollar Flop: Famous Retail Failures
Even the biggest companies sometimes launch products that spectacularly fail in the marketplace. These retail failures often become cautionary tales in business schools and can cost companies millions in development, marketing, and brand damage. Test your knowledge about some of the most notable product launches that consumers rejected despite massive corporate investment and marketing efforts.
Which retail product, launched in 1996 with a $100 million marketing campaign, was discontinued within 90 days after selling only about 50,000 units out of a production run of 800,000?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Apple Newton MessagePad', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Microsoft Zune', 'is_correct': False} | 0 | 0% |
| {'choice_text': "Arch Deluxe (McDonald's)", 'is_correct': False} | 0 | 0% |
| {'choice_text': 'New Coke', 'is_correct': True} | 0 | 0% |