Live Poll Results — Which athlete's signature shoe line became Nike's first billion-dollar brand aft
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Celebrity Endorsement Breakthrough
Celebrity endorsements can transform a brand's fortunes overnight. In 2003, one famous personality signed what was then the largest celebrity endorsement deal in history, creating a marketing phenomenon that changed how athletic brands approach partnerships with athletes. The deal not only elevated the celebrity's profile but revolutionized the entire concept of athlete branding. Test your knowledge about this groundbreaking marketing campaign that continues to influence celebrity endorsements today.
Which athlete's signature shoe line became Nike's first billion-dollar brand after signing a rookie endorsement deal in 2003?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'LeBron James', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Serena Williams', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Cristiano Ronaldo', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Tiger Woods', 'is_correct': False} | 0 | 0% |