Live Poll Results — Which company holds the world record for the most expensive logo redesign in cor
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Record-Breaking Retail: The Most Expensive Logo Redesign in History
Corporate logos are crucial brand identifiers, but redesigning them can come with surprising costs. Some companies have spent record-breaking amounts to refresh their visual identity. This trivia question explores the most expensive logo redesign ever recorded - a decision that made business history and sparked debate about the value of brand aesthetics. Do you know which company holds this expensive world record?
Which company holds the world record for the most expensive logo redesign in corporate history?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'BP (British Petroleum) - $211 million in 2000', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Pepsi - $1.2 billion in 2008', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Apple - $100 million in 1997', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Microsoft - $178 million in 2012', 'is_correct': False} | 0 | 0% |