Live Poll Results — Which major retailer spent approximately $140 million on a rebranding campaign i
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Brand Slogans: The Million-Dollar Taglines
Some brand slogans become so iconic they're worth millions in brand equity and recognition. These simple phrases can make or break a marketing campaign, with companies investing enormous resources to develop the perfect tagline. This poll tests your knowledge about one of the most expensive slogan rebranding efforts in retail history that ultimately failed to resonate with consumers.
Which major retailer spent approximately $140 million on a rebranding campaign in 2011-2012 that included changing its famous slogan, only to revert back to its original tagline within months due to plummeting sales?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "JCPenney (changed from 'Every Day Matters' to 'Fair and Square' pricing)", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Target (changed from 'Expect More, Pay Less' to 'What's in Store?')", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Walmart (changed from 'Always Low Prices' to 'Save Better. Live Better.')", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Macy's (changed from 'The Magic of Macy's' to 'Find Your Magic')", 'is_correct': False} | 0 | 0% |