Live Poll Results — Which company holds the world record for the most expensive logo redesign, costi
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Record-Breaking Brand Transformations
The world of retail and branding has seen some remarkable transformations that have broken records in business history. This poll tests your knowledge about corporate logos and rebranding efforts that made it into the record books. Some rebranding efforts have resulted in massive value creation (or destruction) in record time. How well do you know these legendary brand transformations?
Which company holds the world record for the most expensive logo redesign, costing approximately $211 million when all implementation costs were factored in?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'BP (British Petroleum)', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Pepsi', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Apple', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Accenture', 'is_correct': False} | 0 | 0% |