Live Poll Results — Which renowned architectural firm underwent a major rebranding in 2015, replacin
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Architectural Brand Transformations
The architectural industry has seen numerous rebranding efforts as firms evolve, merge, or reposition themselves in the market. These visual identity changes often reflect shifting design philosophies, expanded service offerings, or strategic pivots in business direction. Test your knowledge of notable architectural firm rebrandings and the stories behind their logo transformations.
Which renowned architectural firm underwent a major rebranding in 2015, replacing their 38-year-old logo with a bold red identity system featuring a custom typeface called 'Gensler Thrive'?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Gensler', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'SOM (Skidmore, Owings & Merrill)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Foster + Partners', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'HOK (Hellmuth, Obata & Kassabaum)', 'is_correct': False} | 0 | 0% |