Live Poll Results — Which major retailer's 2011 rebranding effort was so poorly received that it rev
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Retail Rebranding Revelations
In the competitive world of retail, rebranding can be a powerful strategic move to refresh a company's image, reach new demographics, or distance from negative perceptions. Some retail rebranding efforts have become legendary case studies in business schools worldwide, while others have become cautionary tales. Test your knowledge about one of the most significant retail rebranding efforts in recent history!
Which major retailer's 2011 rebranding effort was so poorly received that it reversed course within just 30 days, returning to its original branding after its stock price dropped nearly 25%?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'JCPenney', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Gap', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Netflix/Qwikster', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Best Buy', 'is_correct': False} | 0 | 0% |