Live Poll Results — In Nike's controversial 'Consumer Direct Offense' strategy launched in 2017, wha

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Sports Retail Revolution: The Nike Direct Strategy

In recent years, major sports brands have dramatically shifted their retail strategies to focus on direct-to-consumer sales. This transformation has changed how products are sold, how customers experience brands, and has disrupted traditional retail partnerships. Nike, in particular, made headlines with its aggressive pivot to direct sales. Test your knowledge about this significant shift in sports retail strategy that has reshaped the industry landscape.

In Nike's controversial 'Consumer Direct Offense' strategy launched in 2017, what percentage of its business did the company announce it would ultimately aim to generate through direct-to-consumer channels?

Poll Type: Trivia | Total Votes: 0