Live Poll Results — Which major sports brand first implemented a large-scale mass customization prog
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Evolution of Athletic Footwear Innovation
The athletic footwear industry has undergone remarkable transformations in both design and supply chain management. From handcrafted leather shoes to high-tech performance gear utilizing advanced materials and manufacturing techniques, sports brands continuously push boundaries. This trivia question explores a significant retail innovation that changed how athletic shoes are brought to market, combining customization with supply chain efficiency.
Which major sports brand first implemented a large-scale mass customization program allowing customers to design their own shoes online and have them manufactured and delivered within weeks?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Nike with their NIKEiD program (launched 1999)', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Adidas with their mi adidas platform (launched 2002)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Reebok with their YourReebok customization service (launched 2004)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Under Armour with their UA Icon program (launched 2007)', 'is_correct': False} | 0 | 0% |