Live Poll Results — Which discontinued beverage product cost Coca-Cola Company over $250 million in
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The Billion-Dollar Flavor Flop
Some product launches in the food industry become legendary successes, while others become cautionary tales. In 2004, a major food company invested heavily in a new product line they believed would revolutionize the beverage market. Despite extensive market research, celebrity endorsements, and a $100 million marketing campaign, this product became one of the most expensive failures in food industry history. Test your knowledge about this infamous product launch disaster!
Which discontinued beverage product cost Coca-Cola Company over $250 million in development and marketing before being pulled from shelves after just 3 months in 2004?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Coca-Cola C2 (half-calorie cola)', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Pepsi Blue (berry-flavored cola)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Coca-Cola BlaK (coffee-infused cola)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Mountain Dew Pitch Black (grape-flavored soda)', 'is_correct': False} | 0 | 0% |