Live Poll Results — Which company holds the world record for the most expensive logo redesign in his
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Record-Breaking Retail: The Most Expensive Logo Redesign in History
Logo redesigns can be costly investments for brands looking to refresh their image. While most rebrands cost between $100,000 to $1 million, some companies have spent astronomical amounts on their visual identity. This poll tests your knowledge of the world record for the most expensive logo redesign ever undertaken. Consider the brand value, marketing campaign costs, and implementation across global touchpoints that contribute to these massive expenses.
Which company holds the world record for the most expensive logo redesign in history, reportedly costing around $211 million in total rebranding expenses?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "BP (British Petroleum) with their 'Helios' sunburst logo", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Pepsi with their 'smile' logo redesign", 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Accenture after splitting from Arthur Andersen', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Posten Norge (Norwegian Postal Service) with their red circle logo', 'is_correct': False} | 0 | 0% |