Live Poll Results — Which company spent approximately $1.8 billion on a logo redesign in 2008 that p
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Logo Evolution: The Billion-Dollar Redesign
Corporate logos are powerful brand assets that companies invest heavily in developing and refining. Some logo redesigns have become legendary in business circles - both for their impact and their cost. This poll tests your knowledge about one of the most expensive logo redesigns in business history. Beyond just the visual change, consider what this investment says about brand identity valuation in the corporate world.
Which company spent approximately $1.8 billion on a logo redesign in 2008 that primarily involved changing the colors and slightly altering the shape of its existing logo?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Pepsi', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Microsoft', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'BP (British Petroleum)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Starbucks', 'is_correct': False} | 0 | 0% |