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Sports Retail Digital Transformation: Nike's Game-Changing Move
In the competitive world of sports retail, digital transformation has become essential for brands to stay relevant. Nike made headlines with a strategic digital initiative that revolutionized how customers interact with their products and significantly boosted their direct-to-consumer sales. This poll tests your knowledge about this landmark case study in sports retail innovation that changed the industry's approach to digital engagement and personalization.
Which digital transformation initiative did Nike launch in 2018 that allowed customers to scan their feet with a smartphone and get precise shoe size recommendations?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Nike Fit', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Nike Size ID', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Nike Perfect Match', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Nike Measure', 'is_correct': False} | 0 | 0% |