Live Poll Results — What unique marketing strategy did REI implement with its 'Opt Outside' campaign
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Geographic Retail Strategy: The REI 'Opt Outside' Movement
In 2015, outdoor retailer REI launched a revolutionary marketing campaign that tied directly to geography and physical spaces. The campaign challenged conventional retail wisdom about one of the biggest shopping days of the year and created a powerful brand statement about REI's values and connection to natural environments. This campaign has since become a case study in values-based marketing that leverages geographic identity.
What unique marketing strategy did REI implement with its 'Opt Outside' campaign that went against traditional retail geography norms?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'They closed all stores on Black Friday and paid employees to spend time outdoors instead of working', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'They opened new stores exclusively in national parks and wilderness areas', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'They eliminated their e-commerce platform to focus solely on in-store experiences', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'They implemented surge pricing based on proximity to popular hiking trails', 'is_correct': False} | 0 | 0% |