Live Poll Results — Which highly anticipated product launch in the 1990s failed so spectacularly tha
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First-Mover Advantage: Famous Product Launch Failures
Product launches can make or break a company's future. While we often celebrate successful launches like the iPhone or Tesla vehicles, the business landscape is littered with high-profile product launches that failed spectacularly despite massive investment and market research. This trivia question explores one such notable failure that has become a cautionary tale in business schools worldwide.
Which highly anticipated product launch in the 1990s failed so spectacularly that it cost its parent company approximately $100 million and became a case study in MBA programs on how NOT to launch a product?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Apple Newton (1993)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Microsoft Bob (1995)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'New Coke (1985)', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Nintendo Virtual Boy (1995)', 'is_correct': False} | 0 | 0% |