Live Poll Results — Which company reverted its logo redesign after just one week of intense consumer
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The Great Logo Redesign Controversy
Brand logos are powerful visual representations of company identity, but major redesigns can sometimes backfire spectacularly. In 2010, one major corporation unveiled a new logo that sparked such intense consumer backlash that the company reverted to its original design after just one week. This $100M+ rebranding failure has become a legendary case study in marketing and branding courses worldwide. Can you identify which company experienced this costly logo redesign disaster?
Which company reverted its logo redesign after just one week of intense consumer backlash in 2010, resulting in a $100M+ marketing disaster?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Gap', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Tropicana', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Mastercard', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Starbucks', 'is_correct': False} | 0 | 0% |