Live Poll Results — In 1985, Coca-Cola launched 'New Coke' to combat declining market share. How lon
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The New Coke Debacle: A Costly Lesson in Brand Management
In the competitive world of consumer goods, even the most established brands can make catastrophic mistakes. In 1985, one of the world's most recognized companies made a decision that would become a legendary case study in business schools worldwide. This product launch failure demonstrated how consumer attachment to established brands can override marketing research and executive decisions, ultimately costing millions and forcing a humiliating reversal.
In 1985, Coca-Cola launched 'New Coke' to combat declining market share. How long did it take the company to reverse course and bring back the original formula as 'Coca-Cola Classic'?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': '77 days', 'is_correct': True} | 0 | 0% |
| {'choice_text': '6 months', 'is_correct': False} | 0 | 0% |
| {'choice_text': '1 year', 'is_correct': False} | 0 | 0% |
| {'choice_text': '2 years', 'is_correct': False} | 0 | 0% |