Live Poll Results — In 2009, which major consumer goods company lost an estimated $120 million after
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The Billion-Dollar Rebranding Mistake
In the world of retail and brand management, companies invest millions to build consumer recognition and loyalty. Sometimes, however, even major corporations make costly branding decisions that backfire dramatically. This poll tests your knowledge about one of the most infamous product rebranding failures in business history - a case study frequently taught in marketing courses as a cautionary tale of ignoring consumer psychology and brand equity.
In 2009, which major consumer goods company lost an estimated $120 million after a disastrous rebranding attempt that was reversed just 6 weeks after launch due to overwhelming consumer backlash?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Tropicana (PepsiCo) with its packaging redesign that removed the iconic orange with straw', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Gap with its short-lived new logo that abandoned the classic blue box design', 'is_correct': False} | 0 | 0% |
| {'choice_text': "Coca-Cola with its 'New Coke' formula replacement for the original product", 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Netflix with its attempted Qwikster DVD service spin-off', 'is_correct': False} | 0 | 0% |