Live Poll Results — Which architectural firm pioneered the 'Open House' advertising campaign that in
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Architectural Marketing Milestones
Test your knowledge of how architecture firms have leveraged innovative advertising campaigns to showcase their design philosophy and attract clients. This poll explores a groundbreaking marketing initiative that changed how architectural services are promoted to potential clients and the public.
Which architectural firm pioneered the 'Open House' advertising campaign that invited the public to tour unfinished projects, creating a viral marketing phenomenon in 2018?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "Foster + Partners with their 'Design in Progress' initiative", 'is_correct': False} | 0 | 0% |
| {'choice_text': "BIG (Bjarke Ingels Group) with their 'Architecture in Motion' campaign", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Zaha Hadid Architects with their 'Future Spaces' program", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Gensler with their 'Experience Design' exhibition series", 'is_correct': False} | 0 | 0% |