Live Poll Results — Which color in Heinz's 'EZ Squirt' colored ketchup line (launched in 2000) sold
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Food Product Failure Chronicles: The Curious Case of Colored Ketchups
In the competitive food industry, not every product innovation becomes a success story. Some launches that seemed promising in brainstorming sessions failed to connect with consumers. Heinz's colorful ketchup experiment from the early 2000s represents one of the more memorable product development missteps in food retail history. Test your knowledge about this unique product failure that initially saw surprising success before its ultimate demise.
Which color in Heinz's 'EZ Squirt' colored ketchup line (launched in 2000) sold over 25 million bottles in the first three years before the entire line was discontinued due to declining sales?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "Green ketchup (marketed as 'Blastin' Green')", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Blue ketchup (marketed as 'Ocean Blue')", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Purple ketchup (marketed as 'Funky Purple')", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Orange ketchup (marketed as 'Sunburst Orange')", 'is_correct': False} | 0 | 0% |