Live Poll Results — Which marketing campaign led to the creation of the Guinness World Records book,
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World Record Brand Evolution Challenge
The Guinness World Records not only documents incredible human achievements but is itself a remarkable brand story. Since its inception in 1955, this iconic publication has evolved from a marketing campaign into a global authority on record-breaking achievements. Test your knowledge about this famous brand's history and its marketing evolution that led it to become one of the most recognized reference books worldwide.
Which marketing campaign led to the creation of the Guinness World Records book, which now holds the record for being the best-selling copyrighted book series of all time?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'A dispute at a shooting party about the fastest game bird in Europe', 'is_correct': True} | 0 | 0% |
| {'choice_text': "A competition to find the world's strongest man to become the face of Guinness beer", 'is_correct': False} | 0 | 0% |
| {'choice_text': 'A global contest to identify unusual talents among Guinness beer drinkers', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'A survey to document the oldest pubs serving Guinness around the world', 'is_correct': False} | 0 | 0% |