Live Poll Results — Which video game marketing campaign created a fictional AI named 'Cortana' that
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Gaming Industry Marketing Mastery
Test your knowledge about one of the most innovative marketing campaigns in gaming history! The gaming industry has seen some groundbreaking promotional strategies that changed how games are marketed forever. This campaign in particular created unprecedented buzz and community engagement through an elaborate alternate reality game (ARG) that blurred the lines between fiction and reality.
Which video game marketing campaign created a fictional AI named 'Cortana' that sent mysterious emails to players and eventually became the inspiration for Microsoft's virtual assistant?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "Halo 2's 'I Love Bees' ARG campaign by Microsoft", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Fortnite's 'Black Hole' event by Epic Games", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Death Stranding's 'Tomorrow Is In Your Hands' campaign by Kojima Productions", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Overwatch's 'Sombra ARG' by Blizzard Entertainment", 'is_correct': False} | 0 | 0% |