Live Poll Results — Which architectural firm's controversial 2017 logo redesign abandoned their icon
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Architectural Brand Evolution: Logo Redesigns That Shaped the Industry
Throughout architectural history, firm logos have evolved to reflect changing design philosophies and market positioning. Some rebrands have become legendary within the industry, representing pivotal moments in how architecture presents itself to clients and the public. Test your knowledge of these significant architectural brand transformations and see if you can identify which famous redesign caused the biggest stir among design critics and practitioners alike.
Which architectural firm's controversial 2017 logo redesign abandoned their iconic serif typeface for a minimalist sans-serif approach, sparking debate throughout the design community?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Foster + Partners', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Gensler', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Zaha Hadid Architects', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'SOM (Skidmore, Owings & Merrill)', 'is_correct': False} | 0 | 0% |