Live Poll Results — Which company spent approximately $100 million on a logo redesign in 2008 that p
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The Billion-Dollar Rebrand Mystery
Corporate logos are powerful brand ambassadors that companies invest millions in designing and promoting. When major corporations rebrand, the decisions are strategic and often costly. This trivia question explores one of the most expensive logo redesigns in business history - a seemingly simple change that carried a massive price tag and sparked debate about the value of corporate branding investments. Test your knowledge of this famous corporate identity transformation!
Which company spent approximately $100 million on a logo redesign in 2008 that primarily involved changing the font and slightly tilting its iconic symbol?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Pepsi', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Microsoft', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'BP (British Petroleum)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Mastercard', 'is_correct': False} | 0 | 0% |