Live Poll Results — Which major transportation company successfully repositioned its brand from a bu
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Unexpected Brand Journeys in Transportation
The transportation industry has witnessed several fascinating brand repositioning stories over the decades. Some companies completely transformed their market perception through bold campaigns or pivots. This trivia tests your knowledge about a notable brand transformation that many people aren't aware of, despite encountering the results regularly.
Which major transportation company successfully repositioned its brand from a budget option to a premium service through its "Surprisingly Ordinary Prices" campaign in the 2010s?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Zipcar', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Enterprise Rent-A-Car', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Virgin Trains', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Megabus', 'is_correct': False} | 0 | 0% |