Live Poll Results — Which Broadway musical first introduced the now-ubiquitous 'lobby transformation

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Theatrical Merchandising Masters

Visual merchandising plays a crucial role in the performing arts industry, from theater gift shops to exhibition spaces in performing arts centers. Test your knowledge about a groundbreaking visual merchandising innovation that revolutionized how Broadway shows market their brand and products to theater-goers.

Which Broadway musical first introduced the now-ubiquitous 'lobby transformation' visual merchandising concept, where the theater lobby is themed to immerse audiences in the show's world before and after the performance?

Poll Type: Trivia | Total Votes: 0

OptionVotesPercentage
{'choice_text': 'The Phantom of the Opera (1988)', 'is_correct': False}00%
{'choice_text': 'The Lion King (1997)', 'is_correct': True}00%
{'choice_text': 'Wicked (2003)', 'is_correct': False}00%
{'choice_text': 'Hamilton (2015)', 'is_correct': False}00%