Live Poll Results — Which streaming service lost 800,000 subscribers and saw its stock drop 77% afte

See real-time poll results. Powered by AIPolls.Net.

The Streaming Revolution: Famous Rebranding Missteps

In the competitive world of film and television streaming services, brand identity can make or break a company. One particular streaming giant faced massive backlash after announcing a controversial rebrand and service split in 2011, leading to a dramatic subscriber exodus and a plummeting stock price. This infamous case study is now taught in marketing classes as an example of how not to handle a major brand transition. Test your knowledge of this notable brand identity crisis in the entertainment industry!

Which streaming service lost 800,000 subscribers and saw its stock drop 77% after announcing it would split into two brands (one for streaming, one for DVD rentals) called 'Qwikster' and its original name?

Poll Type: Trivia | Total Votes: 0