Live Poll Results — Which renowned architecture firm underwent a controversial logo redesign in 2017
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Architectural Brand Evolution: The Iconic Logo Transformation
Corporate logos in the architecture industry often reflect design philosophy and evolve with changing aesthetics. Major architecture firms invest significantly in their visual identity as it communicates their design approach and values to potential clients. This poll tests your knowledge of a famous architectural firm's rebranding journey that made headlines in the design world and sparked discussions about modernization versus heritage in architectural identity.
Which renowned architecture firm underwent a controversial logo redesign in 2017, replacing their 38-year-old logo with a simplified sans-serif wordmark that removed their distinctive geometric symbol?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Pentagram', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Gensler', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Perkins&Will', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'SOM (Skidmore, Owings & Merrill)', 'is_correct': False} | 0 | 0% |