Live Poll Results — What percentage of Nike's total sales did the company aim to generate through di
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Sports Retail Revolution: The Nike Direct Strategy
In 2017, Nike announced a major shift in its retail strategy called 'Consumer Direct Offense' which dramatically changed how the sporting goods giant approached sales and distribution. This strategic pivot represented one of the most significant transformations in sports retail history, affecting everything from their store presence to their digital approach. Test your knowledge about this influential retail case study that has since been widely imitated across the sports industry.
What percentage of Nike's total sales did the company aim to generate through direct-to-consumer channels (Nike Direct) by 2020 as part of their Consumer Direct Offense strategy?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': '15%', 'is_correct': False} | 0 | 0% |
| {'choice_text': '30%', 'is_correct': True} | 0 | 0% |
| {'choice_text': '50%', 'is_correct': False} | 0 | 0% |
| {'choice_text': '75%', 'is_correct': False} | 0 | 0% |