Live Poll Results — Which video game pioneered the use of an elaborate Alternate Reality Game (ARG)
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Gaming Marketing Milestone: The Viral Campaign That Changed Everything
In the competitive world of gaming, marketing campaigns can make or break a title's success. Some campaigns have been so revolutionary they've changed how the entire industry approaches player engagement. This poll tests your knowledge about one of the most influential viral marketing campaigns in gaming history - a strategy that blurred the lines between fiction and reality while building unprecedented anticipation for an upcoming release.
Which video game pioneered the use of an elaborate Alternate Reality Game (ARG) as its marketing campaign, featuring websites for fictional companies, mysterious phone numbers, and real-world events?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "Halo 2's 'I Love Bees' campaign", 'is_correct': True} | 0 | 0% |
| {'choice_text': "Fortnite's 'Black Hole' event", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Cyberpunk 2077's 'Night City Wire' series", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Red Dead Redemption 2's 'Treasure Hunt' social media puzzle", 'is_correct': False} | 0 | 0% |