Live Poll Results — Which product development failure cost Coca-Cola nearly $1 billion in the early
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The Missing Billion: A Product Development Mystery
Some inventions and product discoveries change our world, while others vanish into obscurity despite massive investment. This poll explores one of the most expensive product development failures in history - a cautionary tale of innovation gone wrong. Test your knowledge about this famous retail and technological misstep that has become legendary in business schools worldwide.
Which product development failure cost Coca-Cola nearly $1 billion in the early 1980s before being discontinued after just 77 days?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'New Coke', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Coca-Cola BlāK (coffee-flavored Coke)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Coca-Cola C2 (half-calorie cola)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'OK Soda (targeting Generation X)', 'is_correct': False} | 0 | 0% |