Live Poll Results — Which major technology company faced significant backlash in 2016 for a brand po
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Sacred Branding: Religious Symbols in Commercial Use
Religious symbols and imagery have long been part of commercial branding strategies, sometimes creating controversy, other times fostering deeper connections with faith-based consumers. This poll explores a notable case of a major company that attempted to incorporate religious symbolism in their brand positioning, only to face significant backlash. Test your knowledge about the intersection of religious symbols and corporate branding decisions.
Which major technology company faced significant backlash in 2016 for a brand positioning campaign that featured their CEO posed in a manner resembling Leonardo da Vinci's 'The Last Supper'?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Apple', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Oracle', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Microsoft', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'IBM', 'is_correct': False} | 0 | 0% |