Live Poll Results — Which innovative mobile commerce feature did Nike first introduce during the 201

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Sports Retail Innovation Challenge: The Mobile Revolution

The sporting goods industry has embraced mobile commerce in innovative ways to enhance fan engagement and boost sales. Major sports brands have pioneered unique mobile shopping experiences that blend entertainment, personalization, and convenience. Test your knowledge about how a leading sports brand revolutionized mobile commerce with a groundbreaking feature that changed how fans shop for their favorite team merchandise.

Which innovative mobile commerce feature did Nike first introduce during the 2018 NBA season that allowed fans to purchase limited-edition jerseys?

Poll Type: Trivia | Total Votes: 0

OptionVotesPercentage
{'choice_text': 'NikeConnect - jerseys with NFC chips that unlocked exclusive content and purchasing options when scanned with a smartphone', 'is_correct': True}00%
{'choice_text': 'Nike AR Fitting Room - an augmented reality tool that let customers virtually try on jerseys before purchase', 'is_correct': False}00%
{'choice_text': 'Nike Live Grab - a location-based feature that released team merchandise only when fans were physically present at games', 'is_correct': False}00%
{'choice_text': "Nike Team Vault - a subscription service that shipped limited-edition jerseys to fans based on their team's performance", 'is_correct': False}00%