Live Poll Results — Which Broadway musical was the first to utilize a viral social media campaign fe

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Behind the Curtain: Broadway Marketing Innovations

In the competitive world of Broadway, innovative marketing campaigns can make or break a show. Some productions have pioneered techniques that transformed how performing arts are promoted to audiences. This poll tests your knowledge of a revolutionary digital marketing strategy that changed Broadway promotion forever and set new standards for how performing arts engage with potential ticket buyers.

Which Broadway musical was the first to utilize a viral social media campaign featuring audience-generated content, leading to a 35% increase in ticket sales among millennials?

Poll Type: Trivia | Total Votes: 0

OptionVotesPercentage
{'choice_text': 'Hamilton (2015)', 'is_correct': True}00%
{'choice_text': 'The Book of Mormon (2011)', 'is_correct': False}00%
{'choice_text': 'Wicked (2003)', 'is_correct': False}00%
{'choice_text': 'Dear Evan Hansen (2016)', 'is_correct': False}00%