Live Poll Results — Which food brand's 2018 promotional campaign allowed customers to scan their pro
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The Sweet Science of Retail Promotions
In the competitive food retail landscape, promotional strategies can make or break a product launch. This trivia question explores one of the most successful food product promotional campaigns in recent history that revolutionized how consumers engage with a brand through digital technology. Test your knowledge of innovative food marketing techniques that created unprecedented customer engagement!
Which food brand's 2018 promotional campaign allowed customers to scan their products to create a virtual farm and earn rewards, resulting in over 61 million product scans and a 5% sales increase?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': "Lay's 'Taste of America' campaign", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Kellogg's 'Origins' blockchain initiative", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Häagen-Dazs 'Virtual Scoop Shop' experience", 'is_correct': False} | 0 | 0% |
| {'choice_text': "Danone's 'Carrefour Connected Packaging' campaign", 'is_correct': True} | 0 | 0% |