Live Poll Results — In 2017, Nike announced a major digital transformation strategy called 'Consumer
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The Sports Retail Revolution: Nike's Digital Transformation
In the competitive world of sports retail, digital transformation has been crucial for maintaining market dominance. Nike, one of the world's leading sports brands, made a significant strategic shift in their retail approach that revolutionized their customer experience and boosted their direct-to-consumer sales dramatically. Test your knowledge about this landmark business decision that changed the sports retail landscape forever.
In 2017, Nike announced a major digital transformation strategy called 'Consumer Direct Offense'. What percentage of Nike's sales came from their direct-to-consumer channels by 2021 as a result?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'About 20-25% of total revenue', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'About 40% of total revenue', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'About 60-65% of total revenue', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Over 75% of total revenue', 'is_correct': False} | 0 | 0% |